ASHLEY DEVILLERS
Ashley De Villers is graduating from UW Stevens Point with a Bachelor of Fine Arts in Graphic Design with minors in Psychology and Business Administration. Her goal is to create simplified and compelling visuals that are easily recognizable and make complex ideas understandable to audiences. During her time at the university and as a member of the UW Stevens Point Dining Marketing team, she has developed her abilities in illustration, package design, research, brand development, and photography. She enjoys working on branding, web design, and marketing strategies. Some of her hobbies outside of design involve cooking, painting, bowling, playing video games, and visiting new places. A fun fact about her is that she also owns three birds. Ashley plans to go back to her hometown in Green Bay and pursues a career in marketing to use and enhance her skills.
01
SirenSpark
I Picked a place I've traveled through before which was Door County and created the challenge to develop a beverage company that would help bring in young adults and teens to the area with a focus on the waterside. I developed five advertisements, branding, packaging design, concept, and app layout design. The idea would be approved by the chambers of commerce by the end.
02
Cemmoria
I chose taphophilia to research, make a company, and create three tools that could be used by those that do have taphophilia, those interested in it, or are going through the process of losing a loved one. I created a informational card that would be handed out to those going through making funeral arrangements, a bi-fold pamphlet that would be set in funeral homes and cemeteries with a building, and a blog site to share experiences and information about a deceased person that was important to someone or of someone that caught a person's interest.
03
Branding A Identity
After receiving research materials about the client, Annette from Hailey Kluck , I developed a branding identity and materials that would be best suited for Annette. The branding was showcasing the calm strong side of Annette while also showcasing her love for memories and family. The goal of the deliverables and branding were to help her friends and family remember what Annette does for them and appreciate her more.