SAVANNA WERNER
Hey! My name is Savanna Werner, and I am from Appleton, WI. In the future I hope to work in the branding and user experience area of graphic design or the marketing and promotion side of theatre, as it has been a part of my life for the past 18 years. I love to cook and bake, sing, embroider, and go boating in the summer. My fun fact is I have watched all 10 seasons of Friends 12 times (and counting) and frequently quote the show. Sitcoms are my absolute favorite type of TV show.
01
Nutty Nominations
The challenge was to create and build a game with a clear and concise set of instructions that ensured proper game play. A family favorite is any game that uses cards and makes you laugh. Thinking back to high school, the senior superlatives in the yearbook were a crowd favorite because you learn interesting and unique facts about people that surround you. This game, Nutty Nominations, is a card game that includes a deck of superlative cards, whiteboards and markers to write names down, and an instruction sheet. Good family games are those with the most unserious topics that lighten the mood and give everyone a good laugh. The color palette of bright orange, yellow, red and blue was inspired by a circus clown color scheme that emanates the chaos and quirkiness of a family dynamic. The squirrel imagery ties into the name of the game as well as the crazy and chaotic family.
02
Growing Marne
The beginning of this project was in collaboration with a peer. Each of us interviewed someone in our life, asking questions that would hopefully help each other understand the personality of the subject without actually meeting them. Once the need for a personal brand and identity for Marne was pinpointed, the next step was to design a system of marketing materials. These pieces would showcase the brand, Growing Marne, and accomplish the goal of helping Marne grow as a leader, mother, feminist, and adventurer. The user journey was an important consideration when finalizing the promotional and marketing materials to ensure maximum optimization of the system as well as a clear path from the first touchpoint to the last. Based on the information I received, Marne’s brand identity needed to communicate the ideas of friendliness, trustworthiness, adventure, and being supportive of other women.
